Pixel data
Shopify stores by ad channel and tool
We check the homepage of every Shopify store we see running Meta ads (23 so far) and record the tracking pixels on it. Here's what they use besides Meta.
| Ad channel | Stores | Share |
|---|---|---|
| TikTok pixel | 4 | 17% |
| Google Ads | 8 | 35% |
| Pinterest tag | 0 | 0% |
| Snapchat pixel | 1 | 4% |
| Reddit pixel | 0 | 0% |
| Microsoft Ads | 2 | 9% |
| Marketing tool | Stores | Share |
|---|---|---|
| Klaviyo | 9 | 39% |
| Attentive | 0 | 0% |
| Postscript | 1 | 4% |
| Triple Whale | 3 | 13% |
| Northbeam | 1 | 4% |
| Elevar | 2 | 9% |